Code Without Barriers: Celebrating
Women in Tech
Brand
Year
Team / Unit
Tags
Microsoft
2023
ID8NXT
diversity, Women in tech
CHALLENGE
Modern classrooms needed a reset. Outdated systems couldn’t keep up with hybrid learning demands and digital-first students.
STRATEGY / BIG IDEA
Launch a campaign, Empowering Modern Classrooms with Windows 11, that went beyond product demos to experiential, hands-on activations.
EXECUTION
On-ground showcases at
KES College & Viva College
.Deep dives with Acer & Microsoft experts.Gamified contests:
Spin to Win
+
Fastest Laptop Setup
.Full-fledged digital push: landing page + social + paid campaigns.
KES College & Viva College
.Deep dives with Acer & Microsoft experts.Gamified contests:
Spin to Win
+
Fastest Laptop Setup
.Full-fledged digital push: landing page + social + paid campaigns.
OUTCOME
Packed events with high participation.Students gained
hands-on confidence
with Windows 11 tools.Positioned Windows 11 as
the OS for next-gen learning
.
hands-on confidence
with Windows 11 tools.Positioned Windows 11 as
the OS for next-gen learning
.
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